Cov tuam txhab yuav tsum xav txog dab tsi thaum tsim lub npe tshiab?
Yog tias koj tab tom tsim lub npe tshiab kiag li ... thawj qhov yog nkag siab tias cov neeg tuaj saib yog leej twg: Kuv hais rau leej twg? Dab tsi yog pej xeem? Dab tsi yog psychographic?
Qhov ntawd tso cai rau koj los tsim cov khoom lag luam uas hais lus rau cov neeg tuaj saib.
Qhov thib ob yog koj lub hom phiaj thiab qhov tseem ceeb.
(Kanha's) CEO thiab tus tsim tau nyob hauv Amazon hav zoov tshawb xyuas cov tshuaj cog, thiab qhov ntawd yog qhov uas nws xav tias nws tuaj yeem ua rau muaj kev cuam tshuam hauv ntiaj teb nrog kev tso tawm Kanha.
Kuv ib txwm ntseeg cov tshuaj cog thiab tshuaj suav tshuaj, yog li kuv xav tias kev nkag siab lub hom phiaj thiab qhov tseem ceeb ntawm qhov koj tab tom sim tsim yog qhov tseem ceeb thaum tsim cov hom tshiab.
Muaj qhov tseeb thiab kev xav sib txuas.
Koj tsis tuaj yeem yog txhua yam rau txhua tus neeg ib zaug, tab sis koj yuav ua ib yam dab tsi rau qee tus yog tias koj paub meej tias koj yog leej twg, koj cov khoom yog dab tsi thiab koj lub hom phiaj yog dab tsi.
Koj paub li cas thaum nws yog lub sij hawm rau rebrand ib yam khoom?
Nws tsis yog ib yam uas koj dhia mus rau hauv maj mam.
Peb txhua tus tau hnov cov dab neeg hais txog Coca-Cola rebranding thiab loj CPG hom rebranding, thiab tom qab ntawd cov neeg siv khoom muaj kev kub ntxhov.
Dab tsi cov neeg siv khoom tsis paub yog, tej zaum nyob rau tom qab kawg, cov hom no tau pom kev poob qis hauv kev muag khoom.
Thaum nws yog lub sij hawm rau rebrand ib yam khoom, nws yog feem ntau muag, thiab nws yog lub sij hawm los saib ib tug refresh los yog tej zaum yuav ib tug tsis pom kev hloov.
Raws li kuv tab tom txais cov lus rau Kanha, peb tab tom los ntawm "woo-woo sab ntsuj plig" kom muaj zog: Peb xav txhawb cov neeg ntawm lawv txoj kev taug kev ntawm kev ua lawv nyiam los ntawm peb cov khoom.
Kev qhia zaj dab neeg no qee zaum yuav tsum tau rov ua lag luam vim tias koj lub ntim thiab koj lub npe tag nrho tsis zoo li koj lub hom phiaj ib zaug.
Qhov no tshwm sim hauv cov neeg siv khoom ntim khoom: Txhua ob peb xyoos, feem ntau yog hloov me ntsis rau lub logo.
Feem ntau, nws tsis yog qhov hloov pauv loj - zoo li Coca-Cola tau ua ntau xyoo dhau los - uas ua rau txhua tus xav tsis thoob thiab tsis paub.
Nws yog ib qho tseem ceeb uas yuav tsum tau ua kom zoo siab thiab xyuas kom meej tias nws tsis dhau ntau dhau ntawm koj lub hom phiaj tam sim no, txwv tsis pub, cov neeg siv khoom tsis paub txog nws.
Dab tsi yog qee qhov kev coj ua zoo tshaj plaws los xyuas kom cov hom lag luam ua raws thoob plaws lub xeev?
Peb teeb tsa txhua lub rooj sib tham lwm lub hlis uas kuv muaj kuv pawg neeg lag luam tag nrho hauv chav (nrog rau tus thawj coj ntawm kev ua raws cai), thiab peb mus dhau lub xeev-los-xeev cov cai thiab cov kev cai raws li kev hloov tshiab.
Thaum kuv tsim cov khoom xws li hauv khw muag khoom, kuv sim tsim nws nyob rau hauv ib txoj kev uas nws yog tag nrho raws li.
Thaum kawg, peb ntxiv daim ntawv tso cai sib txawv, yog li kuv tuaj yeem siv nws hauv ntau lub xeev.
Dab tsi yog qee qhov kev sib tw ua lag luam tsim los ntawm lub xeev cov cai?
Ib qho kev thawb loj ntawm kev lag luam cannabis yog kev sib tw ntawm kev lag luam, uas yog yeej dhau ntawm cov budtender.
Kev pom zoo ntawm cov khoom tseem ceeb heev.
Tau ntau xyoo, kuv tsis tuaj yeem tshaj tawm ntawm Meta, thiab kuv tseem tsis tuaj yeem khiav kev tshaj tawm hauv Facebook.
Yuav ua li cas koj tsim ib lub hom tsis siv cov cuab yeej digital?
Peb yuav tsum nyob ntawm cov cuab yeej kaw zoo li Jane Analytics lossis Weedmaps kom ncav cuag peb cov neeg siv khoom.
Peb kuj tseem nyuam qhuav tso tawm kanhalife.com, uas yog peb cov kab hemp.
Qhov ntawd mus txog 30 lub xeev uas peb tsis nyob hauv los ntawm daim ntawv tso cai pom.
Nws yog ib qho tseem ceeb uas yuav tsum tau ua hyper hauv zos.
Kuv yog California hom, tab sis cov neeg los ntawm Illinois saib xyuas txog qhov uas nws yog hom lawv tuaj yeem ntseeg tau.
Nws yog ib qho tseem ceeb kom pom tias muaj dab tsi tshwm sim hauv Illinois thiab xyuas kom peb tsim cov kev pab cuam uas hais lus rau cov neeg siv khoom ntawd.
Peb tsim cov ntawv nplaum uas qhia txog Prairie State, (thiab) peb saib cov xwm txheej, peb kho peb cov lag luam thiab peb cov lus los hais lus rau cov neeg siv khoom hauv Illinois.
Hloov chaw ntawm cov neeg nyob hauv ib lub club hmo ntuj, uas hais lus rau lub zog siab thiab ua yeeb yam hauv Nevada thiab California, uas tsis tshua hais lus rau cov neeg siv khoom hauv Illinois.
Lawv hais ntxiv txog, "Yuav ua li cas cov khoom no pab kuv txoj kev noj qab haus huv?"
Dab tsi yog qhov tshiab tshaj plaws kev lag luam thiab kev lag luam kev lag luam rau cannabis?
Los ntawm cov khoom muag, qhov peb tab tom saib yog cov khoom muaj zog ntau dua thiab cov khoom lag luam uas muaj qhov tshwj xeeb.
Lub zej zog cannabis tau txais kev paub ntau dua.
Thaum kuv thawj zaug tuaj txog ntawm qhov chaw, tsis muaj kev lag luam ntau heev: tej zaum yog ib qho popup, tej zaum qee qhov kev lag luam hauv khw.
Peb tab tom pom kev koom tes ntau ntxiv nrog cov kis las thiab cov koom haum kis las.
Cannabis yog qhov zoo li qub, thiab qhov ntawd txhais tau hais tias cov koom haum kis las thiab cov npe zam tau qhib rau kev koom tes nrog cannabis.
Cov ncuav qab zib tsuas yog txhawb nqa lub koom haum ncaws pob hauv tebchaws, thiab ntau lub koom haum kis las ncaws pob tau tso cai rau kev koom tes.
Cov tuam txhab tshuaj maj ua dab tsi yog?
Cov uas nyob rau sab saum toj ntawm lawv cov kev ua si tau txais ntau ntau CPG-taw qhia: Lawv tab tom tsim kev lag luam, khiav Meta tshaj tawm thiab qhia tiag tiag zaj dab neeg ntawm lub hom.
Ib yam uas tau hloov pauv ntau yog txhua lub hom lag luam ua haujlwm tsim cov npe email rau cov neeg siv khoom kom lawv tuaj yeem tham nrog cov neeg siv khoom ib leeg.
Thaum peb pib ua ntej, tsis muaj leej twg muaj CRM - cov cuab yeej tswj kev sib raug zoo ntawm cov neeg siv khoom - kom ncav cuag cov neeg siv khoom.
Raws li ib tug neeg ua lag luam, kuv tab tom pom emails tuaj rau hauv txhua lub lim tiam, thiab lawv hais lus rau cov khoom lag luam li cas: Lawv nyiam zaj dab neeg ntawm qhov chaw paj no tau txais thiab muab cov ntaub ntawv ntau ntxiv nyob ib ncig ntawm cov khoom.
Qhov kev xam phaj no tau hloov kho kom ntev thiab meej.
